Stonefire Grill

CLIENT: RESTAURANT

ROLE: LEAD DESIGNER

AGENCY: VIVID CANDI

OVERVIEW

STONEFIRE Grill is a family restaurant with locations around Southern California. I had the great pleasure of working with them to create everything from menus, car wraps, and web layouts to their employee uniforms and emails. This client provided a great experience by giving me an opportunity to understand how to rebrand a company in a 360 fashion from web media to physical real world items.

WEB CAMPAIGN

HOMEPAGE REDESIGN

Our client from STONEFIRE Grill was looking to revamp the restaurant’s website with a more modern feel. I needed to come up with a solution to showcase the food in a much better way while presenting visitors with key offerings from the company. Below is a concept for the reworking of the company site.

Stonefire Grill 2014 Concept

RESPONSIVE MOBILE CONCEPTS

SFG Mobile Homepage

SFG Mobile Menu

SFG Mobile Secondary Nav

OLD DESIGN (BEFORE)

Stonefire Grill 2012

EMAIL BLASTS

STONEFIRE routinely needed email blasts to promote various offerings, especially around holidays, major events and during seasonal specials. The client needed a fast turnaround which required me to take his direction, design, and code the eblasts.

Pizza eBlast 2013

Pizza eBlast

Shrimp eBlast

Superbowl eBlast 2014

Superbowl eBlast 2013

Holidays eBlast 2012

PRINT WORK

MENU REDESIGN

As a part of the complete facelifting that needed to be done, I created a new and improved menu for STONEFIRE. The previous menu was very dark and it did not contain images for visitors to be enticed. I designed smaller handheld menus along with larger 20 in x 15 in posters that are mounted in the restaurant locations.

Stonefire menu PDF

EMPLOYEE SHIRT DESIGN

One of the most fun projects for STONEFIRE was creating the new shirts for employees to wear. They feature original hand-drawn typography and the company slogan.