MY ROLE: Designer II
RESPONSIBILITIES: Logo concept, color scheme, typography, copy writing, brochure design, mockup concepts
PRODUCT TYPE: Branding guide (test project)
TIMELINE: 6 Days | November 2016
Project Objective
Extend a brand: The government is developing a new consumer time travel program to be called TARA (Time And Relativity Association), which needs to speak to the civilian audience. Develop an identity system for TARA that establishes its brand. Prepare a guideline that demonstrates how this brand can be universally applied, including some environmental examples such as a logo in a cockpit, or on a ray gun. Make sure that proper use, and misuse examples are clearly documented.
Cameron Xavier Coleman: US Senior Manager, Product Design 